In today’s digital age, visuals play an important role in capturing the attention of an audience.
Whether you are creating a business presentation or posting content on social media, the use of stock images and illustrations can greatly enhance your message and engagement. In this blog post, we will explore the benefits and best practices of using stock images and illustrations in your business presentations and social media.
Benefits of using stock images and illustrations
- Capturing attention: As mentioned earlier, visuals are a great way to capture the attention of your audience. A well-designed stock image or illustration can instantly draw the viewer’s eye to your content and increase the chances of them engaging with it.
- Cost-effective: Creating your own images or hiring a professional photographer or illustrator can be expensive. Stock images and illustrations, on the other hand, are relatively inexpensive and readily available on numerous platforms.
- Consistency: Using stock images and illustrations can help create a consistent look and feel across all your digital platforms. This can help establish your brand identity and make it easier for your audience to recognise and remember you.
Best practices for using stock images and illustrations
- Choose the right platform: There are numerous platforms available for downloading stock images and illustrations. It’s important to choose a platform that suits your needs and budget. Some popular platforms include Shutterstock, iStock, and Adobe Stock. Or free sites like Unsplash, Pexels and Vecteezy.
- Use high-quality images: Low-quality images can be off-putting to viewers and can undermine the credibility of your message. Always use high-quality images and illustrations that are relevant to your content.
- Be selective: Don’t use images or illustrations simply for the sake of using them. Make sure they add value to your content and support your message.
- Customise when necessary: While stock images and illustrations can be effective, they can also be generic. Consider customising them to make them more unique and relevant to your content.
- Respect copyright: Always respect copyright laws when using stock images and illustrations. Make sure you have the right to use the images or illustrations you choose.
Enhance your business presentations and social media content
Stock images and illustrations can help capture attention, are cost-effective, and can create consistency across all your digital platforms. By following these best practices you can ensure that your visuals support and enhance your message, making it more effective and engaging.
Read more about improving social media engagement with graphics >